The documents of which the Intelligent Specialisation Strategy is composed are at the centre of the regional policy of Research and Innovation and propose a new approach for the identification of a model of responsible economic development. This model shall be capable of achieving a progressive and collective strengthening of the use of new technologies as well as their use in an intelligent, inclusive and sustainable key in the following areas of application: sustainable manufacturing (intelligent factory, aerospace, mechatronics); human and environmental health (green and blue economy, agro-food, sustainable construction, cultural heritage and tourism); digital communities, creative and inclusive (cultural and creative industry, services, social innovation, design, non-R&D innovation). 

In this context, Smart Puglia 2020, in one with the Digital Agenda Puglia 2020, offers the regional strategy a proposal for a prospective vision that affects the choices of the operational program by proposing a close integration of “transversal"; policies for innovation, competitiveness, internationalization, with the “vertical"; policies of the environment, transport, welfare and health, cultural heritage, a fundamental support is provided by industrial research, the formation of human capital, and networking actions. The Puglia that will come must be a “Smart Puglia"; that is, a region capable of intelligent and integrated policies that respond to the need for the future.
Attractive for external companies and young talents; competitive thanks to all forms of technological, social and territorial innovation; inclusive towards weak subjects (migrants, disabled, women, young people, elderly); aware and responsible towards the environment and its culture and tradition; connected in the national and international context and in particular in the Mediterranean; integrated in development policies to achieve convergence and mutual support.