Also for the 2018 Plan an approach is promoted that moves from the contributions of the annual communication plans elaborated by the regional structures that elaborate plans, actions and communication tools to arrive at the construction of interventions and initiatives of positioning and overall account of the Programme, of the interventions and values that characterize it.
Moreover, the consolidation of the programming phase naturally evolves towards the full start of the implementation phase and the change in gear of the communication can only look at a transition from objectives of brand affirmation to objectives of reputation of the Programme and its interventions.
In this sense, the communication activities in 2018, while working to consolidate the objectives of visibility, transparency and participation of potential beneficiaries, intend to prefer an approach to a deepening of the achievements in progress both at the individual, private or public, and in all local contexts involved.
This is in order to strengthen the knowledge of the opportunities, but also to activate a mechanism of collective awareness of the benefits brought by the Programme. For this reason, the communication activities planned for 2018 intend to strengthen their attention towards the first results and the real impacts of the Programme.
The year 2018 will be dedicated, in particular, to actions aimed at raising awareness of the Operational Programme and the involvement of stakeholders and target audiences in a proactive role of support to the Administration in particular for policy choices in a perspective of integration between policies aimed at representing, in addition to individual funding measures, the overall strategy